SanDisk and LG electronics successfully demonstrated a new technology for mobile phones that enables mobile network operator (MNOs) to offer their customer's multimedia-rich services using removable flash memory cards. The demonstration, using the new LG Renoir (LG KC910) mobile phones, ensures that content preloaded in these memory cards can only be used in approved handsets and marks the beginning of new era in mobile phone service and content distribution.
Network operator can now freely distrubute preloaded and downloaded content on removable flash memory cards, while restricting the accessibilitty of such premium content to only their network subscribers. This valuable content protection service is made possilble by enabling memory cards to authenticate user credentials via date on the SIM card.
SanDisk and LG have worked closely to implement this new technology on the LG KC910 Renoir mobile phone. SanDisk's unique technology brings flexible storage-based service to network operators by allowing IP connectivity to the memory card in the handset. The memory card serves as the network node that is remotely manageable by the operation using industry-standard TCP/IP and OMA Smart Card Web Server.
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